I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
products and damaged brand image after criticism of product quality
Consciousness for Product
In 2010 year
Customer survey
46% “Care about ingredient”
67% “Check the product label”
Consumer prosecution program
: Big hit Consciousness↑
Spread of Well-being Trend
Life style of the rich → Life style of the public
Cover the whole
5. STP 분석
(1) 시장 세분화(Segmentation)
가) 나이
메드포갈릭은 Italian Wine Bistro(이탈리안 와인 비스트로)이기 때문에 서구 요리에 익숙한 젊은 층을 주요 고객으로 삼아야 한다.
나) 지역
메드포갈릭은 업장이 수도권 중심으로 위치해 있기 때문에 고객들의 주거 및 활동반경을 고려해야 한다.
□ Objective of Business
○ Globalization of our traditional product
In the environmental friendly pottery there are chocolates which have an oriental taste and traditional packaging that appeal to the foreigners. It has been developed as a tourist product which would give a sense of our culture through the product and packaging to bring in the foreign wealth. Also through Korean ginseng and
I. Demographic; Income / Age
There are lots of types of people when it comes to income, because it ranges from one to another so broadly. Generally, Customers willing to buy our products must be people wealthy enough to think about health and quality of food. Discussing of people who have buying power on organic food, they are average aged from 30 to 40 and 40 to 50. Needless to say, those two
Chai797 is ...
The place with over 130 dishes of fusion Chinese & Thai cuisine
and over 10 dishes of hand-made dimsums to enjoy
The place where you want to be with friends and family
The place with comfortable and heart-touching services,
based on exotic and luxurious atmosphere of Asian culture
Introduction
Mad for Garlic
Time 선정 세계 10대 건강식품
가식부분의 수분 79%, 연간 공급 가능한 채소
우리나라 국민 식생활에 꼭 필요한 조미료
Garlic’s History
고조선의 건국 신화: 곰이 인내하며 먹어 여자가 되었다는 신화의 의미
본초강목: 강장, 강정, 정장, 변비 ,식욕증진, 보온, 항균, 구충,
1. Executive Summary
Lotteria had launched RICE BURGER twice –in 1999 and 2003. Regardless of thorough marketing research, Rice Burger failed to survive in the market both times. The sales rate was inconsistent, and there was an unfavorable product image of rice and burgers being combined. Also, it was uneasy to eat and make. However, according to the surveys done by Lotteria, the people
3) 영업철학 (SUN, 5C, 2H)
첫째로, 사명인 SUN에 대해서는
S: smile(항상 미소 짓는 밝은 태양인), speed(항상 빠르게 실천하는 행동인), specialist(항상최고를 추구하는 전문인)
U: unlimit(도전과 변화와 창조의 정신을 가진 무한인), unique(유일함을 추구하는 독자인), universal(전체를 꿰뚫는 만능인)
N: newness(항상